Major Japanese diner chain 'Taishu-Shokudo Yamato' launched its 'Edo Coin Fair' at 900 nationwide outlets in May 2026. Limited-edition menus themed around Edo-era coins such as the Isshu-gin and Tempo Tsuho broke monthly sales records within three weeks of the campaign launch.
市場動向
Major Japanese Restaurant Chain Launches Old Coin Theme Fair — Edo-Period Folk Cuisine Menu Breaks Monthly Sales Record Across 900 Outlets
Source: 食品流通新聞|Published: May 24, 202611d ago
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