国内大手化粧品メーカー8社の連合体「和の美容文化研究連合（WBKR）」が江戸期古銭文化にインスパイアされたコスメライン「KOSEN BEAUTÉ」を全国百貨店で一斉発売。天保通宝・寛永通宝・一分銀をモチーフにした全12品番を展開し、初月販売10億円超を見込む。古銭コレクターと美容愛好家のクロスオーバー戦略で新規顧客層の開拓も狙う。
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Major Japanese Cosmetics Consortium Launches Traditional Coin Culture Beauty Collaboration Line — Edo-Period Women's Beauty Methods Recreated with Modern Technology, Targeting ¥1B Monthly Sales at Department Stores
Source: 和の美容文化研究連合 発表会|Published: May 24, 202611d ago
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